Focused on the creative industries, particularly the arts and culture sector, CreativeXR has been designed to allow the best creative teams to develop concepts and prototypes of immersive content using virtual, augmented and mixed reality technologies. The acceleration programme offers access to early stage finance, facilities, industry leaders and commissioning bodies, and the opportunity to pitch for further development funding.The VRChat world for Creative XR is inspired with St. Pancras in London.

On the platfrom there is a bar called Barcomedey for standup comedy performances. The visitors experience a very special comedy show with amazing Deborah Frances-White, of The Guilty Feminist. The comedy event is on a first come first served basis - arrive in To 1London and Back world early to avoid disappointment!